MAISON ANCA – PR & CELEBRITY LENDING POLICY
This policy applies to selected collaborations with stylists, celebrities, influencers, and editorial projects.
1. PR / EDITORIAL LENDING (NO RENTAL FEE)
Maison Anca may provide pieces without rental fee only for:
- Fashion editorials (magazines, online publications)
- Stylists working with celebrities or high-profile clients
- Influencers with strong aesthetic alignment and engagement quality
- Red carpet / public appearances with visible media coverage
2. SELECTION CRITERIA
Each request is reviewed based on:
- Visual alignment with the Maison Anca aesthetic
- Quality of content (photography, styling, production value)
- Audience relevance (not just follower count)
- Potential brand visibility (press, publications, tags, credits)
Follower count alone is not a determining factor.
3. CONDITIONS FOR PR LOANS
Even when no rental fee is charged:
- Deposit may still be required (depending on piece value)
- All shipping costs are covered by the client/stylist
- Items must be returned within agreed timeframe
- Full credit/tagging of Maison Anca is mandatory in all publications
- Approved usage only (no commercial resale or alteration)
4. PRIORITY RULE
Priority is always given to:
- Paid rentals
- Editorial PR with strong media value
- Celebrity / high-visibility placements
5. BRAND STRATEGY NOTE
Maison Anca pieces are not mass-available garments.
Each loan is considered a curated placement within the brand universe.
MAISON ANCA
Anica Jovanovic