MAISON ANCA – PR & CELEBRITY LENDING POLICY

This policy applies to selected collaborations with stylists, celebrities, influencers, and editorial projects.

Elegant designer dress available for rent

1. PR / EDITORIAL LENDING (NO RENTAL FEE)

Maison Anca may provide pieces without rental fee only for:

  • Fashion editorials (magazines, online publications)
  • Stylists working with celebrities or high-profile clients
  • Influencers with strong aesthetic alignment and engagement quality
  • Red carpet / public appearances with visible media coverage

2. SELECTION CRITERIA

Each request is reviewed based on:

  • Visual alignment with the Maison Anca aesthetic
  • Quality of content (photography, styling, production value)
  • Audience relevance (not just follower count)
  • Potential brand visibility (press, publications, tags, credits)

Follower count alone is not a determining factor.

3. CONDITIONS FOR PR LOANS

Even when no rental fee is charged:

  • Deposit may still be required (depending on piece value)
  • All shipping costs are covered by the client/stylist
  • Items must be returned within agreed timeframe
  • Full credit/tagging of Maison Anca is mandatory in all publications
  • Approved usage only (no commercial resale or alteration)

4. PRIORITY RULE

Priority is always given to:

  1. Paid rentals
  2. Editorial PR with strong media value
  3. Celebrity / high-visibility placements

5. BRAND STRATEGY NOTE

Maison Anca pieces are not mass-available garments.
Each loan is considered a curated placement within the brand universe.

MAISON ANCA
Anica Jovanovic

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